NSW Labor leader Luke Foley is campaigning to be the state's new Premier A political party's attempt to use LOL cat memes as part of their election campaign has backfired after social media users pointed out they should be focusing on policy not comedy. NSW Labor, whose leader Luke Foley is campaigning to win the upcoming state election, posted a series of cat memes targeted at Liberal Premier Mike Baird on Saturday which they renamed 'Caturday'. But the party's Facebook fans were quick to point out cat memes had ‘become a bit passé’ and blasted ‘get your message across in an adult way, as it is adults who vote’.